This is how you describe your brand, your company, your product, or what you do... Be as creative and out there as you want to be, whatever feels right and makes sense to you. Use the words that come to you instantly, the words you've had in your heart for months, the ones you didn't know were there. The only thing we ask is that you don't hold back!
This is the culture of your product or company. It's who you are and the words (adjectives, verbs, etc.) you use to describe that to others and to yourself.
This, friends, is your client community. Plain and simple. Though we encourage you to describe this community as wildly and as fearlessly as possible. Tell us, who ARE the people buying your products? What kinds of folks tend to really dig your company?
This is your brand voice, its personality. Let it sing.
This is the more emotional, qualitative part. Yeah, we're talking about "the feels" and what kind your brand elicits from humans. How does your brand/product/company make us feel when we engage with it?
What do you give us? Do tell, the people are dying to know!
What sets you apart? What makes you different than others in your field? Why should I choose you?